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Graphic designers plan, analyze, and create visual solutions to communications problems, with messages differing in print and electronic media by using color, type, illustration, photography, animation and various print and layout techniques. Graphic designers are responsible for developing the overall layout and production design of various such as magazines, newspapers, journals, corporate reports, and other publications, and work within advertising in many ways. Some of the responsibilities of graphic designers in advertising include producing promotional displays, packaging and marketing brochures for products and services, designing logos for products and businesses, and developing signs and signage systems for business and government. Graphic designers also develop material for the computer and internet, including webpages, interactive media, and multimedia projects.

Graphic designers can work with drawn, painted, photographed, or computer-generated images as well as the letterforms to make typefaces in movie credits and TV ads, books, magazines, menus and computer screens. Graphic design informs, persuades, organizes, stimulates, locates, identifies, attracts attention, and provides pleasure. Graphic design combines art and technology to communicate ideas, working with a variety of communication tools to convey a message. Graphic designers represent their designs in two main mediums: images and type.